Today we released our October search analytics, showing another successful month of app search here at Chomp. During October, users turned to Halloween mobile apps over the course of the month, with a sharp increase over Halloween weekend and traffic peaking on Oct. 31. The most popular apps according to downloads were Pumpkins vs. Monsters, Angry Bird Seasons, Bubble Blast Halloween, Coin Dozer Halloween, Halloween! and Halloween Live Wallpaper. We hope everyone had an enjoyable Halloween. Keep an eye out for exciting new holiday apps coming out over the next few months! Other app trends that occurred during October:
- App monetization has begun to increase again after seeing a downturn last month. It increased by 4% on Android and 2% on iOS platforms for the month of October. Users opted for the paid versions of many apps or for premium priced games such as Cut the Rope, Zenonia, Need for Speed, Asphalt 6, and several paid launcher apps.
- On Android, larger categories such as games, utilities, and entertainment, saw slight downticks, while books, travel, and sports saw increases in category share. The top five Android apps were Dropbox, Google Sky Map, Ebay, Angry Birds and Dolphin Browser HD.
- For iOS, games increased search share from 31.5% to 32.6% (up from 27.7% two months ago). Utility apps increased search share from 6.0% to 7.1% as wallpaper and other customization apps increase in popularity on iOS. The top iOS apps for October were TuneIn Radio, Instagram, Zombie Highway, TuneWiki and Doodle Jump.
- This month we took a deeper look into International search across the Android and IOS Market. “Free” was again the top search term on Android, with Drag Racing making its debut in International Apps and Adobe Flash Player 10.3 remaining incredibly popular on Android devices. App search abroad showed more diversity on iOS. Assassin’s Creed Altair’s Chronicle remained popular, while Dermander Panarama debuted in Top International Apps.
Ben Keighran
CEO & Co-Founder
