We hope everyone had a happy and safe Thanksgiving. Judging by our November search analytics, a lot of you were using your mobile phones to find the best holiday shopping bargains. Mobile device searches for the terms “shopping” and “discounts” significantly increased after Thanksgiving. Search traffic for the terms spiked over 1200% and 3000% above normal on Black Friday and stayed consistent over the long weekend before bottoming out after Cyber Monday. With Christmas quickly approaching, check out the list below of recommended holiday apps and holiday games to get you through December. Make sure you keep an eye out for more holiday apps arriving on iOS and Android throughout the month. Here are some additional highlights from this month’s search analytics report:
- There was a large increase in app monetization for iOS this month. Paid downloads increased from 20% to 27%. On Android they decreased from 7% to 3%.
- On Android, larger categories such as games, utilities, and music increased their category share by at least one percent, while books, finance and sports saw small decreases in their shares. For iOS, games decreased their share from 32.6% to 31.7% and social networking decreased from 7.1% to 5.5%. Lifestyle apps saw a small uptick from 5.2% to 6.1%.
- We took a deeper look at international search queries this month. “Free” was again the top search term across all countries sampled on Android. Contract Killer debuted on the international top app list along with StumbleUpon. The top five Android apps were Dropbox, eBay, Handcent SMS, Movies and WhatsApp Messenger.
- App search abroad showed more diversity on iOS. Pandora and Facebook stayed incredibly popular internationally, with the game Fragger debuting on the international top app charts. The top iOS apps for November were TuneIn Radio, Instagram, Zombie Highway, TuneWiki and Doodle Jump.
Ben Keighran
CEO & Co-Founder
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