The app market saw a fantastic start in 2012! Our January app search analytics report shows the most significant trends, search queries, and downloads, and ‘Football’ was the number one search query for the month for January. Given the high level of football fever leading up to the Super Bowl, traffic for the query was elevated throughout the month and spiked around major game days, including Wild Card Weekend, the Division Playoffs, and the Conference Championships. There are tons of great football-related apps available on Chomp, from games and fantasy football, to live streaming, apps that help you keep track of scores, learn the history of the game and test your knowledge in trivia. And no matter who you cheered for this past Super Bowl Sunday, we hope that everyone enjoyed another great football season. Here are the additional highlights from the report.
- Paid app downloads decreased on iOS to 23%, from a high of 30% in December. Paid app downloads on Android showed no change and stayed at 3%.
- The games category decreased its share for the second consecutive month on Android while utilities increased. Social networking and music both increased by at least 0.5%, while travel and lifestyle apps decreased by the same amount. On iOS, games decreased its share by 3.5%. Utilities, productivity and social networking apps saw their shares increase by at least 1%, while education apps decreased their share by 1%.
- “Free” was again the top search term across all countries sampled on Android, with the top apps of the month including such classics such as Pandora, WhatsApp Messenger, Movies, and Adobe Flash Player 10.3. The top five Android apps were Pandora, Lookout Mobile Security, GO Launcher EX, Zedge Ringtones, and MP3 Music Download Pro.
- App search abroad showed more diversity on iOS, with social networking and chat apps dominating the top apps internationally. The top iOS apps for January were Words With Friends Free, VEVO, Temple Run, Facebook, and Instagram.
Keep an eye out for our next report arriving in early March.
Ben Keighran
CEO & Co-Founder
